This video, created by LAB81®, explores how changing weather conditions influence our desire to dress appropriately for every occasion. It highlights the importance of combining comfort and style without compromising on the accessories that make a difference.
Whether strolling in the rain along the Seine or finding oneself in a snowy landscape, the video emphasizes the need for a practical and versatile look, showcasing how to mix garments like shorts with heavy jackets and add or remove layers as needed.
Loro Piana’s Fall/Winter 2024-2025 Into The Wild Collection, innovatively launched in summer, anticipates the mood of the upcoming cold season. Designed for a dynamic and cosmopolitan lifestyle, the collection emphasizes adaptability to various weather conditions and time zones, making the traditional seasons less relevant.
Credits
Hearst Production
Creative director Hearst: Luca Lanzoni
Ass creative director Hearst : Tommaso Paoles
Line creative producer: Tania caporaso
Director and art director : Valentino Bedini
Dop: Federico Teoldi
Editing and color: Lab81
Photographer: Carlos Manuel Gasparotto
Head of production Hearst: Francesco d’isita
Ass production Hearst : Sofia Ceresero
Mua : Giulia Matarazzo
Assistente MUA: Sofia Gualla
Stylist: Elisabetta Massari
Set designer: Cler Bonomelli
