We are creative.
Homeless places.
We are innovators and designers.
We experiment, we tell, we add value.
We don’t have any rules.

We believe that creating
is about molding our own destiny.
We are constantly searching for contemporaneity
in order to provide a new dimension to our vision.
A fresh vision that exceeds all expectations.

From an idea of Valentino Bedini and Diego Pacenti, in 2005 the creative studio LAB81® was born, operating internationally in various fields of creativity by offering intelligent and avant-garde projects.

Our company is not just a creative agency; it’s a compass that draws a strategy, frames a direction, creates design, and builds production for requests ranging from branding to advertising film production and branded content. We foster positive, dynamic, highly motivated, and up-to-date collaborations, offering unique solutions to achieve the “Wow” effect. Above all, we believe in a shared love for visual storytelling.

Creative Services

  • Creativity

    Ideation & Concepting
    Creative Direction
    ADV Campaign Ideation
    Creative Strategy
    Visual Content Creation
    AI Development
    Photography

    Film Production

    Direction
    CGI
    2D & 3D Animation
    VFX
    Video Editing
    Post-production
    Color Correction
    Sound Design

    Production Management

    Art Buying
    Casting
    Location Scouting
    Props and Set Design
    Lighting & Equipment
    Transportation, Permits, Insurance
    Budget Management & Cost Control

    Graphic Design

    Identity Design
    Illustration
    Packaging Design

    Experiential Design

    Interactive
    Experimental Installations and Art

Awards & Honorable Mention

ADS OF THE WORLD / THE WEBBY AWARDS / LOVIE AWARDS / THE FWA / AWWWARDS / PREMIO “WWW” IL SOLE 24 ORE / DIGITAL DESIGN AWARD / PWI / SEOUL EXTREME SHORT / EST FILM FESTIVAL / FIATI CORTI / MESTRE FILM FESTIVAL / CORTO LOVERE / MEDIASTARS / MUSE AWARDS / DAVEY AWARDS / MIAMI SHORT FILM FESTIVAL / HORIZON / GIFFONI FILM FESTIVAL

Professional Experience & Clients

ALLEANZA / BERSHKA / BMW / BOGGI MILANO / CAOVILLA / CESARE CREMONINI / CONTINENTAL / CROCE ROSSA ITALIANA / DOUCALS / ELICA / FIUGGI / FUORI SALONE / GIUGIARO / GIUSEPPE ZANOTTI / GRISSIN BON / IL BISONTE / IL SOLE 24 ORE / INFASIL / LA TRIENNALE DI MILANO / L’ECLAIREUR PARIS / LE SILLA / LINES / LIU-JO / MANUEL RITZ / MISSONI / MORENO CEDRONI / ORCIANI / OKNOPLAST / RIVA / ROSATO / SANTONI / SARTORE / SLIDE DESIGN / SICIS / TECHNOGYM / TERNA / TIFFANY & CO / TM ITALIA / VICMATIE / VIRGIN ACTIVE / ZEGNA