Who we are - LAB81® Multidisciplinary Creative Studio

Watch Reel

We believe that creating
is about molding our own destiny.
We are constantly searching for contemporaneity
in order to provide a new dimension to our vision.
A fresh vision that exceeds all expectations.

From an idea of Valentino Bedini and Diego Pacenti, in 2005 the creative studio LAB81® was born, operating internationally in various fields of creativity by offering intelligent and avant-garde projects.

Our company is not just a creative agency; it’s a compass that draws a strategy, frames a direction, creates design, and builds production for requests ranging from branding to advertising film production and branded content. We foster positive, dynamic, highly motivated, and up-to-date collaborations, offering unique solutions to achieve the “Wow” effect. Above all, we believe in a shared love for visual storytelling.

Creative Services

Creativity

Ideation & Concepting
Creative Direction
ADV Campaign Ideation
Creative Strategy
Visual Content Creation
IA Development
Photography

Film Production

Direction
CGI
2D & 3D Animation
VFX
Video Editing
Post-production
Color Correction
Sound Design

Production Management

Art Buying
Casting
Location Scouting
Props and Set Design
Lighting & Equipment
Transportation, Permits, Insurance
Budget Management & Cost Control

Graphic Design

Identity Design
Illustration
Packaging Design

Experiential Design

Interactive
Experimental Installations and Art

Awards & Honorable Mention

ADS OF THE WORLD / THE WEBBY AWARDS / LOVIE AWARDS / THE FWA / AWWWARDS / PREMIO “WWW” IL SOLE 24 ORE / DIGITAL DESIGN AWARD / PWI / SEOUL EXTREME SHORT / EST FILM FESTIVAL / FIATI CORTI / MESTRE FILM FESTIVAL / CORTO LOVERE / MEDIASTARS / MUSE AWARDS / DAVEY AWARDS / MIAMI SHORT FILM FESTIVAL / HORIZON / GIFFONI FILM FESTIVAL

Professional Experience & Clients

ALLEANZA / BERSHKA / BMW / BOGGI MILANO / CAOVILLA / CESARE CREMONINI / CONTINENTAL / CROCE ROSSA ITALIANA / DOUCALS / ELICA / FIUGGI / FUORI SALONE / GIUGIARO / GIUSEPPE ZANOTTI / GRISSIN BON / IL BISONTE / IL SOLE 24 ORE / INFASIL / LA TRIENNALE DI MILANO / L’ECLAIREUR PARIS / LE SILLA / LINES / LIU-JO / MANUEL RITZ / MISSONI / MORENO CEDRONI / ORCIANI / OKNOPLAST / RIVA / ROSATO / SANTONI / SARTORE / SLIDE DESIGN / SICIS / TECHNOGYM / TERNA / TIFFANY & CO / TM ITALIA / VICMATIE / VIRGIN ACTIVE / ZEGNA