Who we are - LAB81® Multidisciplinary Creative Studio

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We are creative.
Homeless places.
We are innovators and designers.
We experiment, we tell, we add value.
We don’t have any rules.

We believe that creating
is about molding our own destiny.
We are constantly searching for contemporaneity
in order to provide a new dimension to our vision.
A fresh vision that exceeds all expectations.

From an idea of Valentino Bedini and Diego Pacenti, in 2005 the creative studio LAB81® was born, operating internationally in various fields of creativity by offering intelligent and avant-garde projects.

Our company is not just a creative agency; it’s a compass that draws a strategy, frames a direction, creates design, and builds production for requests ranging from branding to advertising film production and branded content. We foster positive, dynamic, highly motivated, and up-to-date collaborations, offering unique solutions to achieve the “Wow” effect. Above all, we believe in a shared love for visual storytelling.

Creative Services

Creativity
Ideation & Concepting
Creative Direction
ADV Campaign Ideation
Creative Strategy
Social-first content creation
AI Development
Photography

Film Production
Direction
CGI
2D & 3D Animation
VFX
Video Editing
Post-production
Color Correction
Sound Design

Production Management
Art Buying
Casting
Location Scouting
Props and Set Design
Lighting & Equipment
Transportation, Permits, Insurance
Budget Management & Cost Control

Graphic Design
Identity Design
Illustration
Packaging Design

Experiential Design
Interactive
Experimental Installations and Art

Awards & Honorable Mention

ADS OF THE WORLD / THE WEBBY AWARDS / LOVIE AWARDS / THE FWA / AWWWARDS / PREMIO “WWW” IL SOLE 24 ORE / DIGITAL DESIGN AWARD / PWI / SEOUL EXTREME SHORT / EST FILM FESTIVAL / FIATI CORTI / MESTRE FILM FESTIVAL / CORTO LOVERE / MEDIASTARS / MUSE AWARDS / DAVEY AWARDS / MIAMI SHORT FILM FESTIVAL / HORIZON / GIFFONI FILM FESTIVAL

Professional Experience & Clients

ALLEANZA / BERSHKA / BMW / BOGGI MILANO / CAOVILLA / CESARE CREMONINI / CONTINENTAL / CROCE ROSSA ITALIANA / DOUCALS / ELICA / FIUGGI / FUORI SALONE / GIUGIARO / GIUSEPPE ZANOTTI / GRISSIN BON / IL BISONTE / IL SOLE 24 ORE / INFASIL / LA TRIENNALE DI MILANO / L’ECLAIREUR PARIS / LE SILLA / LINES / LIU-JO / MANUEL RITZ / MISSONI / MORENO CEDRONI / ORCIANI / OKNOPLAST / RIVA / ROSATO / SANTONI / SARTORE / SLIDE DESIGN / SICIS / TECHNOGYM / TERNA / TIFFANY & CO / TM ITALIA / VICMATIE / VIRGIN ACTIVE / ZEGNA