Created in 3D computer graphics, the commercial is based on the concept of the creation and birth of the jewel in a fairytale world through emotions.
Four magical universes corresponding to as many spots, each represented by a Rosato family. The jewels, akin to emotions, are ‘crafted’ using elements from these enchanted worlds. In one spot, flowers give birth to miniature shoes, and butterflies set the zircons; in another, miniature rocking horses are assembled by a carousel and transported by fairy balloons. Only at the end of the film, the universe reveals itself to be an daydream of a sophisticated and ethereal woman who admires her Rosato bracelet with enchantment.
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