The video showcases the performance of the new waterproof wool fabric used in some garments of the FW 19-20 Boggi Milano collection.
A 30-second slow-motion video featuring a young man preparing to run. The action, captured vividly and enhanced by slow motion, allows us to carefully observe what is happening and the location: we are immersed in an urban Milanese environment, and it’s raining. The rain hits the jacket of our protagonist, who remains completely protected in his waterproof look. Behind and around him, the city continues its vibrant activity, unaffected by the rain.
Credits
AGENCY
Attila&co
CREATIVE DIRECTOR
Valentino Bedini (Lab81)
FILM DIRECTOR
Martina Pastori
CINEMATOGRAPHER
Edoardo Carlo Bolli
PRODUCER
Samantha Giuliano (Attila&Co)
CONCEPT & STORYBOARD
Lab81
POST PRODUCTION & VFX
Riccardo Pirani (Lab81)
MUSIC & SFX
Matteo Schiaroli (Lab81)
STUDIO
Big Motion Studio
GROOMER
Davide Marrone
