I video tell, excite, and engage the viewers. The new video for the Rosato campaign celebrates, in just a few moments, a message, a concept, and emotions through small, involuntary gestures resulting from non-verbal communication. Rosato celebrates the values of the brand’s identity, creating a strong emotional connection with the audience. With the assistance of a psychologist, real stories, facts, and questions are presented, touching the intimacy of the protagonists to stimulate those hidden and unconditional emotions that escape our eyes and our communicative will. Non-verbal communication is used to narrate the Rosato brand through a visually impactful viral video that touches the deep feelings of children, adults, and the elderly – all ordinary people, current and unaware of the video’s final purpose. A socially impactful visual experiment.