LAB81®, under the direction of Valentino Bedini, has created the music video for Cesare Cremonini's latest single, "La ragazza del futuro".
Through the use of an hourglass, time ceases to be a mere convention or metaphor and becomes a tangible reality. Watching the sand flow and the water move in a continuous cycle that exhausts and begins anew, one understands how precious the time of our lives is, inevitably.
The music video is an imaginative journey that unfolds through a parallelism between a girl, symbolized by the rose, the flower of love, and a man in search of lost feelings. The message it seeks to convey is to accept life for what it is, letting go and living the time at our disposal, despite the fears we may encounter along the way.
The present is to be lived by dancing, loving freely, and leaving behind the fears of our time, so that we can face every possible emotion.
Credits
DIRECTED BY Valentino Bedini
STARRING Cesare Cremonini
MANAGEMENT CESARE CREMONINI
Ginevra Gulinelli
PRODUCED BY LAB81 FOR
VIRGIN RECORDS & UNIVERSAL MUSIC ITALIA
CREATIVE AGENCY
Lab81
CREATIVE DIRECTOR
Valentino Bedini
3D ARTIST
Francesco Pierpaoli
DOP
Stefano Bella
EXECUTIVE PRODUCER
Diego Pacenti
DIRECTORS ASSISTANT
Tania Caporaso
POST-PRODUCTION & VFX
Riccardo Pirani
ART DIRECTOR
Andrea Sopranzi
EDITOR
Valentino Bedini
COLORIST
Fabiana Messina
ASSISTANT MANAGER
Angela Caterisano
STYLIST
Nick Cerioni
GROOMING
Sara Vescia
HAIR
Gaetano Pane
PRODUCTION COORDINATOR
Noemi Bella
OPERATORE STEADYCAM
Loris Galetta
FOCUS PULLER
Andrea Cassina
2AC
Desiree Bradia
GAFFER
Marco Drago
SECONDO ELETTRICO
Alessandro Bella
TERZO ELETTRICO
Filippo Testa
CAPOMACCHINISTA
Luca massa
DIT
Davide Polo
