The concept of the new P448 SS19 campaign originates from one of the most common and simple gestures. A gesture that knows no age, that we learn from a young age: The hug.
A gesture of love, a moment when time seems to stand still, a safe and comfortable refuge, a universal non-verbal language.
Credits
CREATIVE DIRECTOR
Valentino Bedini
PHOTOGRAPHER
Andrea Massacesi
FILMAKER
Thomas Harry Murphy
STYLIST
Alessia Vanini
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