Preserving and wearing them allows us to relive strong sensations: the moments before our wedding, a public speech, playing with our children, or watching a game with friends. Fragments of real life in which we can empathize. Emotions keep us forever connected to these garments, and every dress has a unique story to tell.

The advertising campaign tells the centrality of the emotions that Boggi Milano evokes in the new Gentleman, allowing him to express himself in every occasion of daily life in his city. Business appointments, formal events, leisure time: the Gentleman experiences the metropolis in all its facets. Each of these circumstances is lived with special feelings that will become indelible memories.