Performance and innovation have always been the values that have transferred from the Olympic podium to contemporary society: we are increasingly motivated to beat personal records, engaged in keeping up with the daily challenges of work and family commitments.

What we wear must be able to compete with us. A nod to the past bar games, seen and practiced by modern metropolitan businessmen, who evolve, live, and oversee the places of urban areas, elevating them to new icons of daily living. The ‘games’, which have been able to amaze in all eras, anticipate the times, entering fully into our imagination (and our wardrobe) and often overturning rooted certainties.

The Olympics as a synonym for trendy, technological, just like the garments in the SS’20 Boggi Milano collection.