Today, we increasingly recognize the importance of defending our planet through ethical choices. As Nature reclaims the world, Boggi Milano doesn't stand by, inspiring people to feel alive in the great outdoors.
In the new Spring Summer 2022 advertising campaign, the Boggi Milano man celebrates technological innovation through the use of eco-friendly fabrics that allow wearers to find their lightness and boundless freedom. A collection dedicated to innovation, a perfect blend of comfort and functionality.
The Boggi man lives in the present, showcasing his everyday life in search of positive emotions within his city, Milan, embracing that rediscovered human dimension. He dresses in increasingly high-performance, technical, and sustainable garments— the same clothes that accompany him on weekend getaways with friends, where he escapes to regenerate in nature, experiencing boundless freedom.
Color becomes a fundamental element of the storytelling, constructing a strong identity and imparting contemporaneity to the brand that increasingly looks toward a sustainable and technological future.
Green is the new Black; “sustainability is a state of mind, and the most important thing is to use natural resources consciously.
Credits
CREATIVE DIRECTOR
Valentino Bedini
MAIN PHOTOGRAPHER
Federico De Angelis
PHOTOGRAPHER ON SET
Luca Stefanon
CINEMATOGRAPHER
Stefano Bella
PRODUCTION
JetSet Production
STILL-LIFE PHOTOGRAPHER
Andrea Sestito
